Are we more distracted than goldfish?

Countdown from eight seconds in your head, go ahead I’ll wait. Finished? That is now how long the average human’s attention span is; one second less than a goldfish. If you really think about it (but for not too long!), it does sort of make sense. With today’s...

The Trouble with Modern CRM

The Trouble with Modern CRM Customer Relationship Management (CRM) is one of the most important processes in the business world and can easily make or break a deal or partnership between two parties. CRM is a cross-functional strategic process that is used by...