Countdown from eight seconds in your head, go ahead I’ll wait. Finished? That is now how long the average human’s attention span is; one second less than a goldfish.
If you really think about it (but for not too long!), it does sort of make sense. With today’s technology rapidly growing everyday, we humans can get easily distracted with everything that’s going on in our phones/computers.
Have you ever meant to send a text or make a phone call to somebody, then suddenly a notification pops up from your friend or another app? Most of us will automatically switch gears to that distraction and see what it wants from us. By the time we are done with it, eight seconds have passed and we completely forget what we were just doing.
A study done by Microsoft in 2015 says “heavy multi-screeners find it difficult to filter out irrelevant stimuli – they’re more easily distracted by multiple streams of media.” The study also found that the average attention span in humans has dropped from 12 seconds to eight seconds since the year 2000.
Having an attention span that is rapidly decreasing will be detrimental in the long run, especially for those in the business world. What’s the best way to get potential new clients? Networking. How do you keep track of everybody you met at networking events? Before, the best way was to exchange business cards to make follow up appointments. With how we become easily distracted nowadays, we sometimes misplace or even forget about those cards. We also use archaic ways of storing business cards that always get lost in the shuffle.
CatchIT, a new app developed by BreezeMaxLabs, a subsidiary of BreezeMaxWeb, is a great new tool that helps you keep track of your prospects, set up reminders for follow up calls, send referrals, set tasks, keep track of your opportunities and so much more. Everything is logged and readily available on your phone, so it’s easy to add new prospects while you are on the go. Stop letting technology distract you, let it help you get organized and grow your business!